The information we gather from customers enables us to personalize and improve our services, and allows our users to set up a user account and profile that can be used to personalize their experience on the App. We collect the following types of information from our customers:
We receive and store any information you enter on our App or provide to us in any other way. The types of Personal Information collected in this fashion may include your name, email address, gender, date of birth, IP address, location, browser information, username, password, and any other information necessary for us to provide our services. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features. The Personal Information you provide is used for such purposes as answering questions, improving the content of the App, customizing the advertising and content you see, and communicating with you about Cayenne’s products and services, including specials and new features.
When you download or use a Cayenne app, we and our partners may collect certain information from your mobile device, like a mobile advertising ID (i.e. GAID or IDFA), your IP address, user settings, information about your browser or operating system and the operating system of your device, as well as information about your use of our services and apps.
Personal Information about our customers is an integral part of our business. We share your Personal Information only as described below.
Advertisers and Third Party Ad Tech Companies: We use third party ad technology on our App, services, and e-mails to serve you interest based advertising. We allow advertisers to choose the demographic information of users who will see their advertisements and we may use any of the information we have collected from you (including, without limitation, information you may have decided not to show to other users) to select or allow the advertiser to select the appropriate audience for those advertisements. For example, we may allow an advertiser to target an ad to you based on your query history.
We may also share information about you with our ad technology partners, such as a unique number generated from hashing your email address, and information on how you interact with our App and services, such as what you purchase and the amount you spend using our services. As stated above, our partners also may collect information directly from your device, such as your IP address, device ID, and information about your browser or operating system. The information that our ad technology partners receive about you as a result of their relationship with us, enables these partners to serve you with interest based content and advertisements while you are on our App and using our services, or while you are browsing third party Apps or services. For instance, they may link your purchase information, the identifier generated from your hashed email address, and mobile advertising ID to deliver content that may be interesting to you. See the section below titled “What choices do I have to opt-out?” for information on how to opt-out from interest based advertising.
Affiliated Businesses We Do Not Control: We anticipate that we may become affiliated with a variety of businesses and work closely with them. In certain situations, these businesses may sell items to you through the App. In other situations, Cayenne may provide services, or sell products jointly with affiliated businesses. You can easily recognize when an affiliated business is associated with your transaction, and we will share your Personal Information that is related to such transactions with that affiliated business.
Agents: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Unless we tell you differently, Cayenne’s agents do not have any right to use Personal Information we share with them beyond what is necessary to assist us. You hereby consent to our sharing of Personal Information for the above purposes.
User profiles: User profile information including users’ name, email address, and other information you enter (“User Submissions”) may be displayed to other users to facilitate user interaction within the App. Email addresses are used to add new User Submissions to user profiles and to communicate through User Submissions. Users’ email addresses will not be directly revealed to other users by Cayenne, except, when the user is “connected” to another user via a shared group membership, or an invitation, or if the user has chosen to include their email address in their User Profile.
Communication in response to User Submissions: As part of the App and services, you will receive from Cayenne email and other communication relating to your User Submissions. You acknowledge and agree that by posting such User Submissions, Cayenne may send you email and other communication that it determines in its sole discretion relate to your User Submissions.
Business Transfers: In some cases, we may choose to buy or sell assets. In these types of transactions, customer information is typically one of the business assets that are transferred. Moreover, if Cayenne, or substantially all of its assets were acquired, or in the unlikely event that Cayenne goes out of business or enters bankruptcy, customer information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Cayenne or its assets may continue to use your Personal Information as set forth in this policy.
Protection of Cayenne and Others: We may release Personal Information when we believe in good faith that release is necessary to comply with the law; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Cayenne, our employees, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
With Your Consent: Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and will be able to prevent the sharing of this information.
Your Cayenne account Personal Information is protected by a password for your privacy and security. You need to ensure that there is no unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer (or other device) and browser by signing off after you have finished accessing your account.
Cayenne endeavors to protect user information to ensure that user account information is kept private, however, Cayenne cannot guarantee the security of user account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.
Cayenne allows you to access the following information about you for the purpose of viewing, and in certain situations, updating or deleting that information. This list will change as the App changes.
You are able to add or update certain information on pages, such as those listed in the “What Personal Information Can I Access” section above. When you update information, however, we often maintain a copy of the unrevised information in our records
California residents may request and obtain from us, once a year, free of charge, a list of third parties, if any, to which we disclosed their personal information for direct marketing purposes during the preceding calendar year and the categories of personal information shared with those third parties. If you are a California resident and wish to obtain that information, please submit your request by sending us an email at legal@getCayenne.com with “California Privacy Rights” in the subject line or by writing to us at Cayenne, LLC., 2207 Garnet Avenue, Suite J., San Diego, California, 92109 and 858-876-4699.
If you have any questions or concerns regarding privacy on our App, please send us a detailed message at legal@getCayenne.com or write to us at Cayenne, LLC., 2207 Garnet Avenue, Suite J., San Diego, California, 92109. We will make every effort to resolve your concerns.
Effective Date: March 6th, 2018